In the beggining if you are NOT activly cleaning carpet, you must be using your time to market your bizz.i will agree that is part of my job, but it cannot consume all my time. otherwise i won't have time for my real job is which is providing the service i'm trying to advertise.
So yeah, for your first few years most who end up successful do spend a lot more time marketing than they do actually cleaning carpet.
You should be working 45-60 hours a week on your bizz right now in the summer in my opinion. Its our jobs people. Most definetly at the beginning when your bizz is new. So subtract your carpet jobs for the week from that number and the rest of the time MUST be spent on marketing your bizz.
If you stay and O/O that trend will reverse as you develop a repeat customer base and need less advertising.
However, If you hire employees, the cycle restarts itself and the owner focuses a good deal of his time on marketing and growing the business through new sources of job leads.
This is not just us saying this stuff bros. The paid Gurus, who are older than dirt and been doing this since before we were born, say the same thing.
If you want to really make good money in this bizz,
You have to come to terms with this point.
"I am a marketer first, that happens to clean carpets for a living."
IF you just want to go to work and clean carpets,
I would suggest you find a good local company that will hire you and pay you on a straight commission basis. You will feel like you have your own company and even pay taxes as a sole proprietor, however your employer will do all of the marketing for you.
Do NOT take this as a slam or bust. It is how I worked for 5 years when I got into this industry. It taught me a lot. Including marketing. You get to see how your employer drives customers to call in and book.
It allowed me to make some connections in the industry locally and to see how a in home service bizz was ran. It allowed me too take the stuff I did like from my employers model and NOT do the systems and practices I did NOT like.